Saturday, 10 January 2009

• Why Small Businesses don’t Invest in Search Engine Marketing!

  I get a LOT of inquiries from people who want to learn more about our Search Engine Optimization (SEO) services. But it is very difficult to sell search engine marketing to small businesses. A recent study from Microsoft adCenter provides insight into why small businesses don’t invest in Search Engine Marketing. Here are some reasons cited:

  • Nearly nine in 10 (89 percent) feared keywords may become too expensive
  • Eighty-one percent questioned if paid search marketing is the best use of their marketing budgets
  • One quarter of respondents believe paid search marketing is too complex
  • Twenty-one percent thought it would be too time-consuming
  • Thirty-five percent felt they would need an agency to help set up a search marketing campaign

  See, now I just don’t get the results. To me, it’s quite simple. This is the Internet age. A business that doesn’t have an internet strategy is plain and simple missing the boat.

  Read my responses to the above reasons cited.

  Author :

  Nipa Shah

  http://jenesysgroup.com/

  http://www.miicc.com/

  • 9:07 AM
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